People often ask, “How do we know if social media will help us to:”
The list of questions is endless, but what they really want to know is if social media will help them. Here’s a cheat sheet to help you decide if it makes sense to incorporate social media into your strategy.
1. Ask why you want to start using social media.
What triggered your decision to include social media in this marketing program? Who made that decision? What outside factors influenced it?
2. Define your audience.
Who do you want to reach online? Are there multiple stakeholders? How are they alike? How are they different? How do those conclusions impact the marketing stories you want to develop?
3. Consider timing.
When do you want the social media engagement to start? Some businesses think their stakeholders are out there just waiting to respond. That’s not true. You need to activate your audience before you need the campaign or program engagement.
4. Know your business leaders’ expectations.