Is the "Going Green" movement for real? Everybody has either gone green or supposedly is getting there soon, but the real test will come when being green starts costing them money. By Steve CrescenzoDec. 10, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.