Is the R.I.P. for PR a trifle premature? Social media is redefining the way pros pitch stories, and the field itself has an obvious choice: evolve or expire. By Lindsey MillerJune 15, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.