Is there a strong alternative to using “impact” as a verb?

Though it’s not proper usage, clients may suggest the term because it’s more powerful than “affects.” What could you suggest instead?


Using “impact” as a verb may cause you to roll your eyes accordingly.

Last week, we had a request to change the verb “affects” to “impacts” in a headline. The requestor thought “impact” was the better choice because it was a stronger verb.

Original headline: Recent court decision affects physicians.

Requested headline: Recent court decision impacts physicians.

Once we explained that using “impact” as a verb is not proper usage, we were asked if there was stronger verb than “affects.”

The alternatives were:

Recent court decision concerns physicians.

Recent court decision involves physicians.

Recent court decision upsets physicians.

We also could have rewritten the sentence as:

Recent court decision has an impact on physicians.

None of these choices were compelling to the client.

PR Daily readers, is there a better alternative to “impacts” than the word “affects”? What do you suggest when a client insists upon a stronger verb?

Please share below.

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