With awards season right around the corner, the end of the year is a special time for all of us in the PR industry to reflect on the year’s successes. It’s also a time to try to forget 12 months’ worth of jargon that made us all wish it was acceptable to wear noise-canceling headphones around the office.
Rather than create a list of the terms that defined 2013, I’ve opted for a list of terms we’d be happiest to see disappear in 2014. And because jargon comes in a grab bag of horrible rather than a uniform part of speech, it made sense to sort them and select the worst from each category. Let the cringing begin.
Cringe-inducing context: “This email marketing campaign is so innovative.”
“Innovative” is easily the most overused word of the year. We live in a fast-paced world where technology is developing faster than ever. So granted, there is a lot of innovation.