Jargon that should be retired before 2014
Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
With awards season right around the corner, the end of the year is a special time for all of us in the PR industry to reflect on the year’s successes. It’s also a time to try to forget 12 months’ worth of jargon that made us all wish it was acceptable to wear noise-canceling headphones around the office.
Rather than create a list of the terms that defined 2013, I’ve opted for a list of terms we’d be happiest to see disappear in 2014. And because jargon comes in a grab bag of horrible rather than a uniform part of speech, it made sense to sort them and select the worst from each category. Let the cringing begin.
Most overused
Innovation/Innovative
Cringe-inducing context: “This email marketing campaign is so innovative.”
“Innovative” is easily the most overused word of the year. We live in a fast-paced world where technology is developing faster than ever. So granted, there is a lot of innovation.
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