Just stick it on the intranet!

MyRagan’s Cassandra hates it when managers ignore good communication advice and order her to post something—anything—on the company’s overstuffed Intranet.

You, my colleagues in communication, will be thrilled to learn that everything you thought about communication is wrong. So says the project manager of the project I’m assigned to.

Although he is not a communicator, he is apparently an expert in communication. My communication plan, which I’d hoped to build on key messages and perhaps base on actual project events and audience needs, will not be necessary. Nope, don’t need none of that consulting stuff, says he. Just publish something twice a month. Write up whatever it is and stick in on the intranet.

Well. Ca y est, as the French say. The secret of excellent communication has been revealed to me, albeit through a medium I never would have expected. And it’s so simple that even someone too dumb to be a project managersay someone like a communicatorcould do it! Just slap some stuff up on whatever Web vehicle you have every couple weeks and you’ve done all you need to.

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