Ketchum sticks foot in its Tweet

The dangers of social media exposed when PR exec insults client on Twitter.

The dangers of social media exposed when PR exec insults client on Twitter

A few weeks ago I suggested companies hold congruency conferences to determine if their PR words match their public actions. The latest to need a congruency conference are the senior leaders at Ketchum and a PR account executive/VP named James Andrews.

It seems Andrews over-tweeted his Twitter on a recent trip to Memphis to teach a social media class to one of Ketchum’s biggest clients, FedEx. According to online author David Henderson, the tweet said, “True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.’”

Oops. Big oops. Big Tweetin’ oops!

The social media-savvy members of the FedEx staff were following Andrews and his Tweets and blew the whistle on him. Apparently they were able to teach Andrews more about social media than he was able to teach them. Another irony, his Twitter monicker is @keyinfluencer.

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