Social Media Keys to conquering social media in 2017 Online engagement is crucial to the success of many of today’s PR and marketing campaigns. To narrow your digital focus in the coming year, note these trends. By Clare LaneDec. 3, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.