Mobile Kraft removes app’s price tag—and downloads triple In December, the mega-brand dropped the 99-cent charge for its iFood Assistant app, and what it lost in revenue it gained in reach. By Matt WilsonMay 31, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.