These are the elements of effective executive comms

When running a communications shop, you should always be thinking about how your messaging is perceived by your target audience. As with any type of communication, internal or external, it all begins in-house. To take this a step further, communicators should strive to tailor their communications, both to fellow employees in the organization and to the world beyond to the traits and tone of leadership.

Earlier this month at Ragan’s Social Media Conference in Walt Disney World, Deanna Stevens Ulrich of Kent State University elaborated on the ways communicators can effectively manage their communications efforts around the personalities and expertise of organizational leadership to reach those inside and outside the organization successfully.

Nailing down the key aspects of comms

During her presentation, Ulrich outlined the ways to frame good leadership comms, and it all starts with the basic journalistic principles —- the who, the what, the where, and the when. When leaders need to relay important information to the stakeholders and employees within their organization, they need to make considerations for not only what they’re saying, but how they’re saying it and the method in which the information is disseminated.

The Who: