LinkedIn co-creator tells how to avoid fatal flaws in your profile

Reid Hoffman, who co-founded the go-to professional network, recently revealed the biggest mistakes he sees users making. Here’s a summary—and what you can do to correct them.

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If you truly want to craft a killer LinkedIn profile, the guy who helped create the world’s largest social network for professionals has a few tips.

In a video interview, LinkedIn Co-Founder Reid Hoffman shared the biggest missteps he sees users making with their LinkedIn profiles.

What follows are four specific tips Hoffman says will help distinguish your LinkedIn profile from the rest of the pack on the network. Given that LinkedIn now has roughly 435 million members in 200 countries, that’s quite a pack.

Tip 1: Get found.

“We live in a networked age. So what’s your strategy for being found?” Hoffman asks during the video interview. “Someone might be looking for you—your product, your specific skill set. Be able to be found.”

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