If you truly want to craft a killer LinkedIn profile, the guy who helped create the world’s largest social network for professionals has a few tips.
What follows are four specific tips Hoffman says will help distinguish your LinkedIn profile from the rest of the pack on the network. Given that LinkedIn now has roughly 435 million members in 200 countries, that’s quite a pack.
Tip 1: Get found.
“We live in a networked age. So what’s your strategy for being found?” Hoffman asks during the video interview. “Someone might be looking for you—your product, your specific skill set. Be able to be found.”