Have you updated your LinkedIn presence recently? Are you using LinkedIn’s latest, greatest features to attract and engage more followers?
If not, you’re at a disadvantage. The No. 1 professional network recently hit 300 million users and continues to grow, making it harder for company and personal pages to stand out from the rest.
Here are three easy ways to give your profile an edge, courtesy of a key LinkedIn insider:
1. Upload a high-quality, professional headshot. Profiles with photos receive 14 times the views as others, and those with headshots enjoy even more engagement.
“We recommend a profile photo that features a close-up of a person’s face,” says Lana Khavinson, group product manager, trainer and brand evangelist at LinkedIn. She also recommends professional attire and a neutral background that doesn’t detract from the person’s face.
The following two LinkedIn employee accounts perfectly illustrate her point: