LinkedIn introduces direct messaging feature

Marketers who use the networking website to target potential customers should consider LinkedIn’s latest offering. Here’s how it works.

Ragan Insider Content

LinkedIn is expanding its options for social media marketers.

Sponsored InMail, a feature that allows brand managers to send a direct message to a chosen user subset, will now be available to all advertisers.

LinkedIn users could start to see unsolicited messages in your LinkedIn message folder or regular email inbox—depending on your settings.

A LinkedIn rep told TechCrunch that open rates hovered around 45 percent and click-thru rates were around 47 percent.

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