LinkedIn introduces direct messaging feature

Marketers who use the networking website to target potential customers should consider LinkedIn’s latest offering. Here’s how it works.

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LinkedIn is expanding its options for social media marketers.

Sponsored InMail, a feature that allows brand managers to send a direct message to a chosen user subset, will now be available to all advertisers.

LinkedIn users could start to see unsolicited messages in your LinkedIn message folder or regular email inbox—depending on your settings.

A LinkedIn rep told TechCrunch that open rates hovered around 45 percent and click-thru rates were around 47 percent.

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