LinkedIn is crawling with reporters. How can you connect?
A study says that 92 percent of journalists have a LinkedIn account. Here’s how to use the platform to find someone who will write about your organization.
So it’s established. They’re out there. Floods of reporters. All over LinkedIn.
A new survey by Arketi Group reveals that 92 percent of journalists have a LinkedIn account, up from 85 percent in 2009.
The question, then, with so many reporters in that space, is this: How can communicators use LinkedIn to become sources or to promote their clients to journalists?
Arketi Group, a high-tech public relations and digital marketing firm, also found that 85 percent of journalists are on Facebook, up from 55 percent in 2009. Eighty-four percent use Twitter, up from 24 percent.
Mike Neumeier, principal of Arketi Group, says the spike of reporters on LinkedIn is good news for PR professionals and others hoping to catch the media’s attention.
“You don’t have to stalk them and pitch them through LinkedIn, although you certainly can,” he says, “but you can find a lot of background information on journalists.”
LinkedIn tutors reporters
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