Want to learn how to spice your product to make it sexy on Facebook?
I’ve heard it all before: People have told me that their products are boring or that they work in an industry that’s not interesting enough to be on Facebook.
I, on the other hand, believe any business can be on Facebook.
A little creativity is what it takes. I’ve seen countless unique pages—everything from swimming pool accessories to poultry products, and even a horse farm—that have built great communities on Facebook simply because their competitors are not represented there.
You can do this too!
1. Show what it represents.
What is your product to you and to your customers?
Rather than simply solving your customers’ problem, show them what your product represents.
For companies like GoPro, it’s all about “the adventure.” For others it’s about fun, freedom, love, God, etc.
Quest Nutrition hopes its product represents clean eating and a healthy lifestyle. To reinforce this idea, it constantly shares photos of fans who worked hard to lose weight. Quest has had great success doing this.
2. Dress it up.