Marketers score big during NCAA Tournament
The championship game, climaxing a turbulent college basketball season, featured lopsided action on the court, sassy ads and plenty of shining messaging moments.
Despite a season clouded by scandal—and a rising outcry over massive profits generated by the talents of unpaid student athletes—this year’s NCAA Men’s Basketball Tournament was a smashing success. There were stunning upsets, Cinderella stories, thrilling finishes, admirable examples of losing with class and, of course, Sister Jean.
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