“We kept hearing from people, ‘Why wasn’t our viewing experience more like YouTube?'” says Jodie Bartz, a digital media producer at Mayo Clinic.
All that should change soon. Mayo is preparing to launch an internal video platform that will accumulate its library of footage and live-streamed events in a friendlier format, with content including tips on how to give a flu shot and lectures on new research.
Using Microsoft Silverlight as its publishing platform, Mayo is creating an increasingly social experience for video viewers. Mayo is a world-renowned nonprofit with 56,000 employees spread out over campuses in Arizona, Florida, and Minnesota, treating 1 million patients a year.
The clinic’s extensive video expertise predates the YouTube revolution. In 2003, Mayo was already streaming 50 live events a year when it began using the Dayport system, enabling it to double its output, Bartz says. Dayport wasn’t designed for broadcasters in white coats, but to help local affiliates of TV networks to get videos online. Mayo needed something comparable in order to handle its growing output.
“To us it was the complete end-to-end solution before there was anybody else in the market really doing it,” Bartz says.