McDonald’s customers take to Twitter to ask #WheresTheCheese?

The chain issued an apology after consumers slammed it for a mozzarella stick snafu. Managers of competing brands used social media to seize on the fast-food flub.

McDonald’s got the cold shoulder on social media after serving “fried air” to customers.

The fast-food chain suffered a mozzarella meltdown this week when thousands of angry consumers took to Twitter to blast the brand for omitting the cheese from one of its newest products.

Using the hashtag #WheresTheCheese, United States customers posted photos of their hollow purchases:

#wheresthecheese @McDonalds pic.twitter.com/zGN5oVG17B

— Dennis Guerra (@coachdguerra) January 28, 2016

@Reachout_mcd @McDonaldsCorp new cheese sticks are perfect for the lactose intolerant #dairyfree #wheresthecheese pic.twitter.com/AeqLWOWNEG

— Lisa (@lisa_sparkles) January 25, 2016

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