How do you do communication measurement when you have no budget, limited time and no leadership support?
Or, your boss (HR exec) and leader (CEO) tell you can’t do any measurement right now because it’s so disruptive to the organization.
These are real situations communication professionals have asked me about in recent months. So what to do about it?
Well, you need data to do your work. To paraphrase, Katie Delahaye Paine of KDPaine & Partners, known as “The Queen of Measurement,” how could you do your job without data if you were a controller, an accountant or anyone else in business?
To get quick, cheap and actionable data to help you assess how well you’re communicating with key stakeholders, consider these three under-the-radar measurement techniques: