Everything we do at Ragan is in the service of giving communicators ideas, intelligence, resources, connections and inspiration to help them advance their brand’s mission and goals. For more than 50 years we’ve been serving communicators with best-in-class news, training, networking and benchmarking. By aligning with Ragan, you are partnering with a trusted brand that serves an exceptionally loyal community.
We invite you to partner with us on an integrated campaign to reach key decisionmakers looking for communications solutions. Our integrated packages allow you to reach your prospects at all stages of the buying process, from awareness to engagement to closing the sale.
Below are the many options we have available to our industry partners. Secure your program today by contacting Hannah Lavelle at HannahL@Ragan.com.
The Ragan team views you as a true partner. We take a consultative approach and make sure we understand your needs and goals, providing you with ideas and timelines to ensure that your sponsorship program creates a positive outcome. Our white-glove service to our clients is truly unmatched.
Webinar Sponsorship: The format is a 60-minute webinar presented by the sponsor and free to attendees. The Ragan team will collaborate on content and speakers and handle all marketing and logistics. Webinars are an excellent lead generation and thought-leadership opportunity. Your webinar will be marketed to the entire Ragan network – the Ragan, Workplace Wellness Insider and PR Daily audiences.
Rate: $8,000 per webinar
Banner Advertising: Run-of-site banner ad on Ragan.com and/or PRDaily.com reaching more than 300,000 professionals.
Sponsored Articles on Website: Publish your article or have our staff write one for you and we’ll post and promote it on Ragan.com. Your content will appear on home page and relevant sections and promoted 2x via weekly eletter.
Rates: $1,500 per article provided to us; $3,000 for 600-800-word article written by our editorial team.
Email Blasts: Send a dedicated email to 50,000 communications professionals; open rate between 10-20%.
Rate: Starts at $4,500 per email
Eletter Advertising: Advertise in our daily newsletters from Ragan & PR Daily, reaching 28,000 communicators, marketers and other business professionals
Rate: $1,500/week (5 insertions); $4,900 for the month (20 insertions)
Digital Workplace Guide: Monthly newsletter covering remote employee communication, including work-from-home issues, dispersed workforces, and non-desk workers. Your company listing and logo is included alongside compelling editorial.
- One month = $2,000
- Three months = $1,500 per month
- Six months = $1,000 per month
White Papers/eBooks: Collaborate with us on a report or white paper – we’ll do all the work. Or, let us distribute your report to our audience.
- White paper/report written by our team and marketed to Ragan audience: $8,000 for 7-10-page report.
- Distribution of your existing report via an email to Ragan database and posts on Ragan sites: $4,000
Deep-dive Research: partner with Ragan on a benchmark survey or other comprehensive research to help you identify product features and potential launches. We’ll do all the work, including the analysis and creation of the report.
Rates vary depending on scope of research.
Co-branded Survey: Partner with Ragan on an exclusive survey to our audience. We’ll write an article on the findings and provide you with quality leads. Survey will be on hot topic agreed upon by both parties and marketed 2-3x via email, social and web. You co-own the survey results, too! Add-on Special Report/ White paper based on survey findings.
Rates vary depending on scope of project.
Roundtable Sponsorship: 1-hour working group session with communications executives who are decisionmakers. The Ragan team will collaborate with you on the agenda and discussion topics.
Rate: $8,500 for virtual roundtable
Awards Sponsorship: Sponsor a Ragan awards program and align with excellence. Your logo will appear on all marketing related to calls for entries; banner ad on awards page; branding on winner profile pages; mention in press releases; sponsorship/branding during awards event. Sponsors will also receive the list of award entrants with contact information.
Rate: Starts at $6,000
Awards programs: Crisis Communications, Employee Communications, Workplace Wellness, Top Women in Communications, Communicators of the Year, Content Marketing Awards, PR Daily Awards, Diversity & Purpose Awards
Join our community. Meet prospects. Promote your brand. Close business. We know why you sponsor events and we’re here to help. Ragan brings together the most influential business leaders and an audience hungry to learn, connect and work with solution providers.
UPCOMING RAGAN CONFERENCES
- Employee Communications & Culture Virtual Conference – Feb. 16
- Speechwriters & Public Affairs Virtual Conference – March 31
- Brand Storytelling Virtual Conference – April 13
- PR Daily’s Media Relations & Measurement Conference – May 11 @ TBD in NYC
- Employee Communications & Culture Virtual Conference – June 15
- Ragan’s Workplace Wellness Conference – August 17 @ TBD in Chicago
- Social Media Conference – Sept. 21-23 at Disney World in Lake Buena Vista, FL
- Strategic Communications Conference – Oct. 19-21 at Microsoft HQ in Redmond, WA
- Communications Week / Future of Communications Conference – Nov. 1-4 in NYC
- Writing & Content Creation Virtual Conference – Dec. 6
Conference Sponsorship Benefits:
Please reach out directly to Hannah Lavelle at Sponsorship@ragan.com for the most up-to-date list of opportunities available at each event.
Ragan’s audience is comprised of communications professionals at corporations, nonprofits, agencies and government orgs.
- Chief Communications Officer
- SVP, Internal Communications
- SVP, Employee Communications
- VP, People & Culture
- VP, Public Relations
- PR Director and Manager
- HR: CHRO, HR Director
- Account Supervisor
- Public Affairs Officer
Company Type & Location:
- 65% Corporate
- 15% Nonprofit
- 20% Agency & Other
- 80% North America
- 10% Europe
- 10% Asia/Australia/South America
Our top customers include 65% of the Fortune 1000 brands.
Reach Communicators from Brands:
AARP • ADP • Allstate • Atrium Health • Cisco • ConEd • Amazon • Coca-Cola • Disney • Edelman • General Mills • Go Daddy • Microsoft • Marriott • Met Life • Northrup Grumman • NovoNordisk • Porter Novelli • Regneron • SAP • Siemens • Syngenta • Weber Shandwick • 3M • And Thousands More!
Secure your program today by contacting Hannah Lavelle at HannahL@Ragan.com.