CD February 25, 2021: Media relations tactics for 2021; Goldman Sach’s CEO calls WFH an ‘aberration’; What determines vaccine willingness; and more

NATIONAL NEWS ROUNDUP

  • Experts say the U.S. might have turned a corner in the fight against COVID-19 as cases plummet for nursing homes and their disproportionately vulnerable populations.
  • Anthony Fauci says he believes Johnson & Johnson’s one-shot COVID vaccine will be approved soon by the FDA and encouraged Americans to take the vaccine.
  • Republican lawmakers and republican mayors are at odds over approval of President Biden’s $1.9 trillion emergency funding plan to combat COVID-19. Mayors say the relief is desperately needed while Republicans on Capitol Hill are trying to bring down the price tag.
  • Weekly unemployment claims have dropped sharply, but experts warn that the labor market remains in dire straits over fallout from the ongoing COVID-19 crisis.

RESEARCH & DATA                                                    

Americans are more likely to get a COVID-19 vaccine if they know someone who has gotten a shot. In data from Morning Consult, whether a consumer knows someone who has received their COVID-19 vaccine could help persuade them to get their own vaccine.

(Image via Morning Consult)

More research to watch:

  • Political affiliations and cultural demographics have major impact on news consumption. Pew Research breaks down the many ways audiences tried to navigate the tumultuous news cycle of 2020 in its latest report.
  • Forty-three percent of Black private-sector workers earn less than $30,000 a year. In a report from McKinsey, that is a big difference with other workers in the private sector, 29% of whom make less than $30,000 annually.
  • Fifty-two percent of U.S. workers are considering a job change this year. In a survey form Harris Poll, 44% have actual plans to make the leap, signaling a busy year for talent and HR comms. One of the major reasons behind retention losses?

EMPLOYEE ENGAGEMENT

 Training participation lags as offerings move online. The increased online availability might be a good thing in the long-term, but more resources need to be allocated to get workers to adopt these tools now.

What are the risks for your COVID-19 vaccine incentive program? Employment lawyer Brian Weinthal walks you through all the questions and considerations.

Think beyond job descriptions to improve diversity in hiring pools. Here are some of the things you could be overlooking that will hold back your diversity recruitment.

Become a master editor. Here are some tricks to improve your skillset as a wordsmith and grammar doctor.

Spotify’s Dustee Jenkins offers insights on connecting a global workforce. Here are some important insights from the comms leader of the audio streaming platform.

Is your speech really speaking to everyone? Consider these tips to make sure your rhetoric leaves no one behind.


FROM THE CRISIS LEADERSHIP NETWORK

What are the media relations tactics that will lead to success in 2021? Experts share their best tips on what has an impact and where the industry is headed.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

To build trust in 2021, consider these important changes. Reimagining PR staples like third-party validation and thought leadership will be crucial in the months ahead.

Gov. Andrew Cuomo of New York denies sexual harassment allegations. A former aide detailed multiple instances of unwanted attention and touching, including a kiss, in a Medium post.

CNN reported:

“As we said before, Ms. Boylan’s claims of inappropriate behavior are quite simply false,” Caitlin Girouard, the governor’s press secretary, said in a statement on Wednesday.

Boeing faces more questions on 777 after mid-flight malfunction. The aircraft maker had already moved to change engine covers for the plane type that dropped parts over Colorado in a recent flight, reports The Wall Street Journal. It’s another link in the chain of crises the company has faced since 2019 and the crashes of two 737 Max planes.

Facebook plays defense on personalized ad targeting. An ad campaign to convince users to continue to share their information with the tech giant as Apple plans to increase privacy protections is coming soon. Facebook’s ad model is based on the company being able to serve tailored ads informed by an unprecedented amount of data about its users.

CNBC reported:

Facebook executives have been publicly decrying Apple’s change for months. Facebook even launched a print ad campaign late last year arguing that the change will harm small businesses, and suggested online content makers will have to turn to subscriptions to replace lost ad revenue, forcing users to pay for what once was free.


REMOTE WORK

Goldman Sachs CEO calls WFH an “aberration.” David Soloman argues that the ideal work situation for the bank is to have employees together in the office, spurning the rise of permanent remote work at Credit Suisse’s annual virtual financial services forum.

CNBC reported:

“I do think for a business like ours which is an innovative, collaborative apprenticeship culture, this is not ideal for us and it’s not a new normal,” Solomon said.

What habits are you promoting to make your remote team “happy”? Here are some rituals and priorities that will make workers feel better and counterbalance burnout and fatigue.

Costco raises minimum wage to $16 per hour. The move outpaces competitors like Walmart, Target and Amazon, and stands in contrast to organizations like Kroger, which closed locations rather than increase wages to frontline employees.

Not getting the desired response on your companywide email update? Here are some tactics to improve those engagement numbers.

Is your remote work plan within the bounds of employment law? Consider this checklist to make sure you haven’t missed an important rule.


CASE STUDIES

Time magazine offers key insights for social media success. The outlet has turned it’s “Person of the Year” feature into a highly valuable asset when it comes to engaging online. Consider these lessons.

Mastercard and Ketchum offer social impact lessons. The brand and agency teamed up to address a pain point for transgender consumers with their “True Name” campaign, winning PR Daily’s “Best CSR Event” award.


TOOLS & TACTICS

Mentorship is an essential part of improving DE&I. Here are some tips on how your organization can create valuable bonds between colleagues from different backgrounds.

Black History Month mentions surge on social media for 2021. See the data breakdown from social media analytics platform Sprinklr.


SLIDESHOW

Are you ready for the curveballs of your next crisis? Presenters for our upcoming Speechwriting and Public Affairs Conference share “firefighting tips” as you prepare for the unknown.

Get more content like this from Ragan Training.


CALENDAR OF EVENTS

March 4 – Speechwriters & Public Affairs Virtual Conference

March 9 – New Change Communications Strategies for 2021 Virtual Workshop

March 16 – Social Media and Digital Communications Virtual Conference

April 7 – Media Relations & Measurement Virtual Conference

April 21 – Ragan’s Workplace Wellness Virtual Conference


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

NATIONAL NEWS ROUNDUP

  • Experts say the U.S. might have turned a corner in the fight against COVID-19 as cases plummet for nursing homes and their disproportionately vulnerable populations.
  • Anthony Fauci says he believes Johnson & Johnson’s one-shot COVID vaccine will be approved soon by the FDA and encouraged Americans to take the vaccine.
  • Republican lawmakers and republican mayors are at odds over approval of President Biden’s $1.9 trillion emergency funding plan to combat COVID-19. Mayors say the relief is desperately needed while Republicans on Capitol Hill are trying to bring down the price tag.
  • Weekly unemployment claims have dropped sharply, but experts warn that the labor market remains in dire straits over fallout from the ongoing COVID-19 crisis.

RESEARCH & DATA                                                    

Americans are more likely to get a COVID-19 vaccine if they know someone who has gotten a shot. In data from Morning Consult, whether a consumer knows someone who has received their COVID-19 vaccine could help persuade them to get their own vaccine.

(Image via Morning Consult)

More research to watch:

  • Political affiliations and cultural demographics have major impact on news consumption. Pew Research breaks down the many ways audiences tried to navigate the tumultuous news cycle of 2020 in its latest report.
  • Forty-three percent of Black private-sector workers earn less than $30,000 a year. In a report from McKinsey, that is a big difference with other workers in the private sector, 29% of whom make less than $30,000 annually.
  • Fifty-two percent of U.S. workers are considering a job change this year. In a survey form Harris Poll, 44% have actual plans to make the leap, signaling a busy year for talent and HR comms. One of the major reasons behind retention losses?

EMPLOYEE ENGAGEMENT

 Training participation lags as offerings move online. The increased online availability might be a good thing in the long-term, but more resources need to be allocated to get workers to adopt these tools now.

What are the risks for your COVID-19 vaccine incentive program? Employment lawyer Brian Weinthal walks you through all the questions and considerations.

Think beyond job descriptions to improve diversity in hiring pools. Here are some of the things you could be overlooking that will hold back your diversity recruitment.

Become a master editor. Here are some tricks to improve your skillset as a wordsmith and grammar doctor.

Spotify’s Dustee Jenkins offers insights on connecting a global workforce. Here are some important insights from the comms leader of the audio streaming platform.

Is your speech really speaking to everyone? Consider these tips to make sure your rhetoric leaves no one behind.


FROM THE CRISIS LEADERSHIP NETWORK

What are the media relations tactics that will lead to success in 2021? Experts share their best tips on what has an impact and where the industry is headed.

Read our featured story of the week here.

Interested in becoming a Crisis Leadership Network member? You can learn more and sign up here.


MEDIA RELATIONS

To build trust in 2021, consider these important changes. Reimagining PR staples like third-party validation and thought leadership will be crucial in the months ahead.

Gov. Andrew Cuomo of New York denies sexual harassment allegations. A former aide detailed multiple instances of unwanted attention and touching, including a kiss, in a Medium post.

CNN reported:

“As we said before, Ms. Boylan’s claims of inappropriate behavior are quite simply false,” Caitlin Girouard, the governor’s press secretary, said in a statement on Wednesday.

Boeing faces more questions on 777 after mid-flight malfunction. The aircraft maker had already moved to change engine covers for the plane type that dropped parts over Colorado in a recent flight, reports The Wall Street Journal. It’s another link in the chain of crises the company has faced since 2019 and the crashes of two 737 Max planes.

Facebook plays defense on personalized ad targeting. An ad campaign to convince users to continue to share their information with the tech giant as Apple plans to increase privacy protections is coming soon. Facebook’s ad model is based on the company being able to serve tailored ads informed by an unprecedented amount of data about its users.

CNBC reported:

Facebook executives have been publicly decrying Apple’s change for months. Facebook even launched a print ad campaign late last year arguing that the change will harm small businesses, and suggested online content makers will have to turn to subscriptions to replace lost ad revenue, forcing users to pay for what once was free.


REMOTE WORK

Goldman Sachs CEO calls WFH an “aberration.” David Soloman argues that the ideal work situation for the bank is to have employees together in the office, spurning the rise of permanent remote work at Credit Suisse’s annual virtual financial services forum.

CNBC reported:

“I do think for a business like ours which is an innovative, collaborative apprenticeship culture, this is not ideal for us and it’s not a new normal,” Solomon said.

What habits are you promoting to make your remote team “happy”? Here are some rituals and priorities that will make workers feel better and counterbalance burnout and fatigue.

Costco raises minimum wage to $16 per hour. The move outpaces competitors like Walmart, Target and Amazon, and stands in contrast to organizations like Kroger, which closed locations rather than increase wages to frontline employees.

Not getting the desired response on your companywide email update? Here are some tactics to improve those engagement numbers.

Is your remote work plan within the bounds of employment law? Consider this checklist to make sure you haven’t missed an important rule.


CASE STUDIES

Time magazine offers key insights for social media success. The outlet has turned it’s “Person of the Year” feature into a highly valuable asset when it comes to engaging online. Consider these lessons.

Mastercard and Ketchum offer social impact lessons. The brand and agency teamed up to address a pain point for transgender consumers with their “True Name” campaign, winning PR Daily’s “Best CSR Event” award.


TOOLS & TACTICS

Mentorship is an essential part of improving DE&I. Here are some tips on how your organization can create valuable bonds between colleagues from different backgrounds.

Black History Month mentions surge on social media for 2021. See the data breakdown from social media analytics platform Sprinklr.


SLIDESHOW

Are you ready for the curveballs of your next crisis? Presenters for our upcoming Speechwriting and Public Affairs Conference share “firefighting tips” as you prepare for the unknown.

Get more content like this from Ragan Training.


CALENDAR OF EVENTS

March 4 – Speechwriters & Public Affairs Virtual Conference

March 9 – New Change Communications Strategies for 2021 Virtual Workshop

March 16 – Social Media and Digital Communications Virtual Conference

April 7 – Media Relations & Measurement Virtual Conference

April 21 – Ragan’s Workplace Wellness Virtual Conference


CONTACT US

Ted Kitterman, Editor, tedk@ragan.com
Shallon Blackburn, Subscriptions, shallonb@ragan.com
Customer Service, cservice@ragan.com

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