Michigan’s online newsroom knows what its audience wants
The Michigan Economic Development Corporation delights Michiganders and newcomers with information and stories about the Great Lakes State.
The goal of Michigan’s online newsroom is this: Tell stories and start conversations about why Michiganders live there and why others should join them.
It’s simple, but it works.
Why? Because the Michigan Economic Development Corporation knows its audience, and that’s just one of the reasons it won the 2012 PR Daily Award for Best Online Newsroom.
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