Michigan’s online newsroom knows what its audience wants

The Michigan Economic Development Corporation delights Michiganders and newcomers with information and stories about the Great Lakes State.

Ragan Insider Premium Content
Ragan Insider Content

The goal of Michigan’s online newsroom is this: Tell stories and start conversations about why Michiganders live there and why others should join them.

It’s simple, but it works.

Why? Because the Michigan Economic Development Corporation knows its audience, and that’s just one of the reasons it won the 2012 PR Daily Award for Best Online Newsroom.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.