Social Media Most companies rarely tap social media for customer service, study says A recent study found that more than 80 percent of companies do less than a quarter of their customer service through social media. We look into why. By Matt WilsonNov. 12, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.