Social Media Most customers who tweet complaints don’t get answers A survey shows 71 percent of people don’t hear back when they gripe. But brands that answer can reap benefits. By Russell Working@byworkingOct. 13, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.