NASA and Sony PlayStation embrace visual content with Giphy partnerships

The organizations are connecting with younger consumers through moving images. Here’s why you should consider following suit.

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“One small step for NASA, one giant leap for GIFs,” reads a recent article from The New York Times.

The sentiment was echoed on several news sites after the organization announced it opened a branded Giphy channel.

The GIFs are also available on Twitter, NASA explained in a press release:

Users can download and share the agency’s creations on their own social media accounts, and can be used to create or share animated GIFs to communicate a reaction, offer a visual explanation, or even create digital works of art. These GIFs are accessible directly from the Twitter app. Just tap or click the GIF button in the Twitter tool bar, search for NASAGIF, and all NASA GIFs will appear for sharing and tweeting.

The organization is also now on Pinterest. It said:

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