New Balance offers wishy-washy response to neo-Nazis’ stamp of approval

Consumers threatened to boycott the brand after one exec’s pro-Trump stance prompted praise from a white supremacist. Here’s what went wrong—and how it could have gone differently.

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After being dubbed, “The official shoes of white people,” New Balance execs say they want to be clear…sort of.

“The organization does not tolerate bigotry or hate in any form. One of our officials was recently asked to comment on a trade policy that was taken out of context.” the Massachusetts-based sneaker manufacturer says.

What, exactly, was “taken out of context”?

Here’s the gist, From Bloomberg:

Days after the shoe company drew ire for praising the trade policies of President-elect Donald Trump, a neo-Nazi blogger declared his support for New Balance footwear, leaving the privately held company desperate to distance itself from hate groups.

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