New emojis pave the way for improved social media marketing

If you use the popular symbols in Facebook, Twitter or Instagram efforts, prepare for a wider array of digital faces and figures. Here’s what’s coming—along with tips for using them.

Emojis are an increasingly popular way for brand managers to reach consumers—especially millennials.

Though there isn’t an emoji for everything, social media managers should be pleased to learn that emoji brand Unicode will release nearly 75 new images this month.

For brands like Domino’s—whose managers have made great use of the pizza emoji in various marketing campaigns—the additional imagery could intensify competition in the emoji realm.

Unicode shared a list of 72 icons, their names and corresponding keywords that have been added to the most recent version of the Unicode Standard. The emoticons will go live June 21, the Chicago Tribune’s millennial-friendly publication Red Eye reports.

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