New-school ways to grab attention with your press releases

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.

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The content and structure of press releases have a far greater influence on the visibility of the message, and as competition for attention increases, the formula for a successful press release is changing.

Here are some ways to freshen the news releases your organization publishes, and get more results for your campaigns:

Make social interaction a priority.

Rethink links. Use them strategically to provide more information for journalists and potential customers.

Format the press release to maximize sharing.

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