“What excites me about this opportunity is the ability to use the scale of both organizations and make additional investments in research and development, new technologies, and acquisitions to address the changing needs of the PR industry going forward,” he told PR Week. “Things like content marketing, social, and sponsored content are all becoming new tools in the PR professional’s bag.”
He also downplayed what appears to be a shrinking market for PR software customers, saying, “There are more entrants than ever in the communications space.”
GTCR Canyon Holdings, the private equity firm that acquired Vocus in April, announced this week that Cision and Vocus will become one company, but it offered few other details about what the merged entity will look like. So far, all that’s clear is that longtime Vocus CEO Rick Rudman, who co-founded the company in the mid-1990s, is no longer chief executive.