Nike confirms how to pronounce its name

It rhymes with ‘crikey,’ not ‘bike,’ and it’s just one of many brands whose names people have trouble pronouncing.

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It used to drive me crazy growing up when my grandmother mispronounced the brand name of my Nike shoes.

She pronounced it so that it rhymed with bike. If only I had the Internet then—I could have proven to her that it’s pronounced Ni-key.

As it turns out, many in the United Kingdom still pronounce it the rhymes-with-bike way. That’s what prompted Ben Martin and Kendal Peters to send a letter to Nike’s CEO, Phil Knight, asking him to circle the correct pronunciation.

The result is pretty fantastic:

It’s Nikey, not Nike.

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