It used to drive me crazy growing up when my grandmother mispronounced the brand name of my Nike shoes.
She pronounced it so that it rhymed with bike. If only I had the Internet then—I could have proven to her that it’s pronounced Ni-key.
As it turns out, many in the United Kingdom still pronounce it the rhymes-with-bike way. That’s what prompted Ben Martin and Kendal Peters to send a letter to Nike’s CEO, Phil Knight, asking him to circle the correct pronunciation.
The result is pretty fantastic:
It’s Nikey, not Nike. pic.twitter.com/Xo952HR8k7