PR Daily recently ran the op-ed, “The PR industry today looks an awful lot like advertising.”
Why does it look like this, according to the author?
Because, he says, with social media, blogs and even press releases, PR is going straight to the audience and bypassing traditional media.
According to the article, “It doesn’t matter whether they’re selling information, clothes, or coupons—they are selling it direct to the audience. So are they advertising or PR-ing?”
No, PR does not look like advertising
What the author is getting after is third-party validation: By skipping the media and publishing to reach audience directly, PR is missing the credibility that is earned through the media.
But he’s wrong. Sometimes the press release is the story.