PR Nordstrom to lay off 400; Sports Chalet parent files for bankruptcy Consumers increasingly are using online platforms to shop. Though the migration brings content marketing opportunities, many retail chains are suffering. By Beki Winchel@bekiwekiApril 19, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.