Nordstrom to lay off 400; Sports Chalet parent files for bankruptcy

Consumers increasingly are using online platforms to shop. Though the migration brings content marketing opportunities, many retail chains are suffering.

Consumers’ increasing desire to use online platforms has given communicators many content marketing opportunities, but the shift is hitting retailers hard.

On Tuesday, Nordstrom announced that it would cut as many 400 jobs—roughly 6 percent of its workforce—by July.

The company said its job cuts will primarily affect corporate employees working in its Seattle headquarters and regional offices and will save the company roughly $60 million in the 2016 fiscal year. All terminated employees will get a severance package, though the company did not elaborate.

In a jargon-filled statement, the company said it plans to focus on technology and e-commerce:

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