Writing & Editing Obama’s slogan ‘Forward.’ confuses, not inspires The punctuation of the president’s latest campaign slogan makes us scratch our heads. Forward what? By Denise C. BaronAug. 2, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.