Online branding in two flavors: Personal and company

The new reality is that one’s own brand can meld with that of the organization. How, then, do you keep them distinct—or make the most of the overlap?

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Personal branding is in the air these days.

I’ve recently been deluged with questions like this:

Here are a few thoughts on the perils—and the promise—of building a personal brand:

The transferrable asset

I believe it is imperative for everybody to work on their online presence and networking, even if they are happily employed. Why? If everything goes upside down, this is the only asset you have today that is transferrable.

In today’s legal environment, you probably can’t take your customers, your ideas, your software or anything else with you if your employment ends. You can take your online friends with you, though.

I cannot tell you how many people I know got new jobs from their online connections. Here are some ideas on how to build a strong personal brand and a few more on self-promotion.

Employers, set your people free

I recently read that 50 percent of employers still block employees from the Internet. The main reason is they don’t want them wasting time on stuff like Farmville and Grumpy Cat.

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