How many of you love to receive spam email?
How about when you meet someone and they automatically add you to their newsletter list?
Who among you loves to get information that talks all about the sender and tells you nothing valuable?
How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all?
How many of you know organizations that push their messages via the social networks but don’t use it to engage, network with or build a community?
I’d venture to guess every one of you.
If you are right with me—you hate this stuff—I want to know why you do precisely that to others when you sit at your computer at work.