Outstanding email copy is like terrific beer

It should be clear, uncomplicated, and have you coming back for more.

The same goes for email content. When you are satisfied with what it has to offer, you stay true to the brand and keep coming back for more. Just as you allow a beer to ferment, prime, and age before it can be imbibed, you craft and edit content so that it can be tried out by the masses in its best form.

The question is: What ingredients make the perfect recipe for top-quality email content?

Compelling subject line/compelling name

I am willing to admit that I have bought a pricy single 24 oz. bottle of beer simply because of its name. A prime example would be a brew named Blood of the Unicorn. Not only does it evoke images and ideas from fantasy films such as “Legend” and the Harry Potter series, but it also reels me in due to my love for general oddities.

A compelling email subject line performs in the same way; it draws readers in and spurs them to click to learn more, ultimately purchasing a product or service. Point blank? A name, title, or subject line alone can intrigue and result in a sale. It doesn’t get much simpler than that.

Personalization of a product or service

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