Whether it’s sexual harassment, discrimination, workplace wrongdoing, or violence, a highly detailed response plan is essential for every organization, the consultant Erin Folk says.
Learn how communicators can respond to crises from within, and get encouragement on fostering more meaningful inclusion efforts.
Whether it’s sexual harassment, discrimination, workplace wrongdoing, or violence, a highly detailed response plan is essential for every organization, the consultant Erin Folk says.
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
As the pandemic enters its second year—and national cases plummet—what takeaways should communicators glean for the next public health emergency? Pros from Silicon Valley share their reflections.
Grab some communication takeaways from Jen Psaki, and learn a painful lesson from a terrible Black History Month idea.
Follow this framework to calmly, confidently shepherd your colleagues through choppy skies.
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time.
Monitoring news outlets and online mentions is just the beginning. Diligent preparation and identifying what will constitute a reputational disaster—not just basic complaints—are crucial.
No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.
Working remotely has revealed new truths about PR work and reinforced some lessons we were already starting to implement. Here’s what we plan to take with us post-pandemic.
Running the gamut from merely lousy customer service to the tragic events of 9/11, these cases studies offer lessons—citing positive and negative examples—for messaging amid turmoil.
