10 things you didn’t consider when creating your social media strategy
Ask yourself these questions to pinpoint areas of improvement.
Ask yourself these questions to pinpoint areas of improvement.
Although brand journalism is on the rise, it doesn’t have the best reputation. Do you agree with these perceptions?
Should you use words like “urgent,” “quick fix,” or “press release” in your subject line? Bloggers reveal what they want from PR pros.
The only social media strategy your company needs is to simply get started.
Manipulation is bad enough; being treated like a kindergartner may be worse. You be the judge.
From risks to regulation, what you need to know this week.
In support of the women shattering glass ceilings and creating opportunities for those following in their footsteps Ragan has launched the PR Daily Top Women in Marketing Awards.
23andMe’s Andy Kill shares his advice to communicators working in a regulated industry.
We spoke with Nicole Moreo at LinkedIn about how thought leaders can reach their goals on the networking platform.
Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
The group comprises experienced comms pros from a range of backgrounds, countries and industries.
Try these five strategies to build a more empathetic, supportive and resilient environment.
As business moves increasingly into virtual settings, communicators should anticipate these major shifts that will change how work gets done.
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.