PR Pasta company refuses to feature gay families in ads Trumpeting the ‘traditional family’ as ‘one of the company’s core values,’ Barilla chairman says detractors are free to ‘eat another’ brand. By Alan PearcySept. 27, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.