Crisis Management PepsiCo faces backlash after ‘Lady Doritos’ trends The company’s chief said her team would be launching ‘snacks for women,’ asserting that men and women eat the flavored chips differently. Those remarks quickly drew scorn and derision. By Beki Winchel@bekiwekiFeb. 6, 2018 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.