Pinterest users spend more money than Facebook, Twitter users

Eighty percent of the top Pinterest categories are related to commerce. Also, pinners want to see price tags. Surprised? Read on.

There are a lot of things about Pinterest you probably already know.

You know most Pinterest users are women (79 percent).

And you know Pinterest grew considerably in the past year. It had 608,000 users in June of 2011. That number jumped to more than 20 million in June of 2012.

But a new infographic from Fast Company has a lot of Pinterest statistics you probably aren’t familiar with, particularly about e-commerce.

Like how pinners prefer items with price tags over items without. Or, how 80 percent of the top categories on Pinterest are connected to commerce (e.g. jewelry/accessories, apparel, home furnishings, and books).

Pinterest users spend more money when they follow through on purchases via social media than users on other social networks. On average, Twitter users spend $68.78, Facebook users spend $80.22, and Pinterest users spend $179.36.

Here are a few more interesting facts:

  • American Pinterest users spend an average of 15 minutes and 50 seconds on the site.
  • It took one day for the Pinterest iPad app to hit No. 1 in Apple’s app store.
  • During the Academy Awards’ red carpet show, there was a 150 percent increase in items pinned.
  • The stores most frequently pinned are Barneys New York, Nordstrom, Sephora U.S.A, Victoria’s Secret, and Williams-Sonoma.

Check out the graphic for more:

(View a larger image.)


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