Executive Communication Pitch the content—not newness—of a blog PR firm builds a “new blog” PR campaign around an Elvis video and clever content, not the launch itself. By Christine KentJuly 21, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.