Ever wonder why some of your pitches don’t get picked up or even elicit a response from the writers you’re targeting?
We at Fractl reached out to 500 top-tier publishers including BuzzFeed, Mashable, TechCrunch, and more to find out what they wish PR professionals knew about content creation and pitching.
Use of the term “content marketing” has been steadily climbing since 2011, according to Google Trends, while “blogger outreach” leaped in 2011 and has spiked again in 2014.
In conjunction, writers are receiving more pitches than ever. At some top-tier publications, writers receive more than 38,000 emails each year, and two-thirds of those emails are from people vying for press attention. 45 percent of the writers we surveyed only write one article per day, but 40 percent receive a minimum of 20 pitches per day. About eight percent get pitched more than 100 times.