Pizza Hut stunt gets the wrong kind of buzz

The chain’s ‘sausage or pepperoni?’ promotion raises eyebrows and withers quickly, proving this isn’t how PR should make headlines.

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It’s one of my favorite commercials, because (a) I totally want to interview an NFL player (cough, Tom Brady, cough) and ask silly questions, and (b) it’s about time someone had fun with these guys instead of being armchair quarterbacks.

Along the same lines, this week Pizza Hut offered one person a lifetime supply of pizzas if, during the presidential debate, he or she asked President Obama or Mitt Romney which they preferred on pizza: sausage or pepperoni.

Admittedly probably not the best place for a branded question, but a pizza every week for 30 years? Who doesn’t want to win that?

OK, let’s get real: All the debate questions are screened so that one never would have made it to the televised event, but it certainly has a lot of people talking about something other than health care and women’s rights and tax cuts and deficits.

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