Writing & Editing Please, stop misusing ‘I could care less’ The ubiquitous (and unnerving) ‘I could care less’ means the opposite of what many people think it does. All right, it’s time to calibrate your apathy more precisely. By Eileen BurmeisterJune 12, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.