Shel Holtz, expert on communications and technology, tells communicators why to try podcasting
These days, there are plenty of ways to receive and transmit information. But how do you decide which vehicles are best for your messages?
If your audience is always on the go, podcasting might be the way to go. “Audio podcasting is the only communications channel you can pay attention to while you’re doing something else,” says Shel Holtz, communication technology expert and co-host of the communications podcast, For Immediate Release.
Convenience is key
What is a podcast?
Introduced in 2004, podcasts are “Web-based digital media files” that can be played on portable media players like iPods, MP3 players and personal computers.
The number of podcasts today currently outnumbers radio stations, with over 44,000 podcasts coming through feed burners.
“Podcastalley.com is one of the first and best podcasting directories.” Holtz also recommends checking out podcastpickle.com and iTunes.com. These sites are easy to use and allow users to rate podcasts.