Poll: Comms pros ‘not equipped’ to deal with ethical issues
A survey by the Institute of Internal Communication found that leading by example was the best way to instill ethics in an organization’s culture—along with lots of other interesting findings.
A significant proportion of communicators “do not feel well equipped” to deal with ethical issues, and there is considerable uncertainty about what they can and should aim to achieve for their organization with regard to its ethical performance.
The actions of leaders and the quality of their communication are crucial factors in embedding an ethical culture.
These are key findings from the Institute of Internal Communication’s (IoIC) Ethics Survey that was released at the Ethics in Internal Communication Summit in London this week. You can find IoIC on Twitter @IoICNews.
The survey was completed by 132 comms pros working in both public and private sectors and took place over the summer.
It focused on the following areas:
A. The ethical organization—respondents’ views on the ethical performance of their own organization and key factors in creating an ethical culture;
B. The role of internal communication—respondents’ views on the role of internal communication in developing an ethical culture;
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.