PR PR campaign challenges iPhone’s dominance among consumers Samsung Mobile wanted to carve out a spot as a trendy brand—the space owned by Apple. A 12-month PR campaign helped the company sell 10 million devices. By Michael SebastianJune 13, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.