PR guide reveals best practices for working with journalists

Sick of being ignored or snapped at when you pitch to reporters? Learn how to succeed from this guide from NASDAQ OMX Corporate Solutions.

Your story pitch should have been a no-brainer for that media outlet. It was right up their alley, as you clearly explained in that 800-word press release.

Yet the reporter never returned your phone calls, and bit your head off when you managed to catch him to ask if he’d gotten your email.

How to boost your chances of success next time around? Find out in a free guide for publicists, “What journalists want: How to build relationships, deliver remarkable content, get journalists to cover your organization, and ace a tough interview,” by NASDAQ OMX Corporate Solutions and Ragan Communications.

Learn how to change your pitching approach. Optimize for search, drawing bloggers, reporters, editors, and producers to you and your quotable experts.

“Not making simple, obvious visual material available at the point at which you interest a journalist is kind of unforgiveable in 2014,” says Mark Jones, London-based Reuters global communities editor.

The guide is full of practical tips for media relations. Learn how to:

  • Ace an interview
  • Write catchy email subject lines in the right amount of characters
  • Arrange your online newsroom, from boilerplate to embed codes.
  • Build relationships with reporters
  • Make your Twitter and LinkedIn feed a go-to source for information on your industry.
  • Engage with journalists in new ways

When reporters work a story, they often throw out a question on Twitter, such as, “What are the most important breakthroughs in the medical industry?” the guide notes. Follow reporters—and make lists of your most important targets—so you know what they’re talking about. Be the first responder. If you dawdle, someone else gets the mention.

Find out why the delicate wording of your press release or video description may be working against you.

YouTube is the second-most-powerful search engine on the planet. Want your spin on that refinery fire to turn up in a search? Don’t “corporately sanitize” the title of your video. Call a fire a fire, not “an event in which something got warm and caused flickering images,” says Gerard Braud, a media coach and former network TV reporter.

The guide is full of information on these and other aspects of media relations. Make yourself a more effective publicist-and one reporters actually like hearing from.

Download the free guide from Ragan/NASDAQ OMX Corporate Solutions.

Topics: PR

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