But how do you get to know the journalists? Do you just call them up and say “hey”? Do you bump into them “accidentally” on the street and hope to become buds? Eh…probably not. But now that it’s the 21st century, you have it easier than ever before thanks to a little tool called Twitter.
Twitter isn’t just for building your loyal fan base. It also happens to be a great place to make connections and form bonds that can further your business. It’s also an excellent place to start building your network of journalists.
Here are 10 tips to help you begin making valuable connections with journalists:
1. Find them. Okay so this is a little obvious. But you need to know where to start. I recommend using one of the countless categorized Twitter directories, like Twellow or wefollow. Muck Rack is also a good site that has a journalist directory of Twitter users. You could also try Twitter’s search tool, but you may find it to be lacking.